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Jane Carters Story

Traditionally the average small business doesn’t easily find their way to becoming a global brand. Coming from a family of innovators, Jane Carter has become the driving force for a brand that exemplifies a purpose, a cause and a solution.

Life experiences have contributed to the woman who has spent over 20 years representing and creating a voice for women. Suffering family losses due to segregation and racism, her personal life and business model caters to diversity. Being one of the first African American students admitted into a white elementary school, at just six years old, Jane witnessed community and racial uproars that have ingrained her with a fighting spirit.

Jane opened her first salon, challenged with obstacles to assist the needs of a diverse clientele. Finding the right formula was pertinent to her brand. Genetically wired to fight for the underdog, seeking solutions was a steadfast attribute Jane credits to having been passed down by her family.

The strong woman today, as a mother and dedicated business mogul, she has become the DNA to a leading natural hair care company. Her success story reflects a wealth of knowledge, past experiences and personal determination that led her to create the winning formula for a diverse group of women.